Mass Email Solutions
“The Top Ten Benefits Of An Email Newsletter, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Much research has been done to indicate the benefits of Email Newsletters. Obviously it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients. A list of subscribers from your business relationships is a very valuable asset for your business.
So what are the top ten benefits of an Email Newsletter for your company? As a strategic thinking business coach, I would list the following as the top ten benefits of Email Newsletters:
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It enhances your company’s reputation and increases lead generation.
-
It increases the lifetime value of your clients.
-
It is a very cost-efficient and cost-effective communication channel with your clients.
-
It leverages your marketing efforts.
-
It provides instantaneous trackable results.
-
It opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.
-
It provides a higher response rate because it is being sent to a more receptive audience.
-
It is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.
-
It can serve as a positive reinforcement to the media.
-
And it quickly identifies undeliverables so an effort can be made to correct them and resend them.
Mass Email Solutions
“The Top Ten Benefits Of An Email Newsletter, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Much research has been done to indicate the benefits of Email Newsletters. Obviously it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients. A list of subscribers from your business relationships is a very valuable asset for your business.
So what are the top ten benefits of an Email Newsletter for your company? As a strategic thinking business coach, I would list the following as the top ten benefits of Email Newsletters:
-
It enhances your company’s reputation and increases lead generation.
-
It increases the lifetime value of your clients.
-
It is a very cost-efficient and cost-effective communication channel with your clients.
-
It leverages your marketing efforts.
-
It provides instantaneous trackable results.
-
It opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.
-
It provides a higher response rate because it is being sent to a more receptive audience.
-
It is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.
-
It can serve as a positive reinforcement to the media.
-
And it quickly identifies undeliverables so an effort can be made to correct them and resend them.