How To Keep Viewers Coming Back
On the world wide web, with so much for everyone to see, you would like to try to keep people on your site by finding the information they desire to seek. However, if your website always looks the same month after month and year after year, viewers get the idea that they have seen everything on it all already - even if you are constantly adding new content.
Changing your homepage
The easiest way to let viewers know that you have something new to show them - is to put a link or a visual stimulus on your homepage. It could be as simple as adding a different graphic, different text, a new link to a different page, a photo gallery, a flash object, etc.
Therefore, our recommendation would be to change your homepage every 1-2 months, depending upon the new content that you add to your webpage. Remember, changing your homepage is much more simple than changing the entire look of your website.
Revamping The Look Of Your Site
A basic rule of thumb is to consider that you want viewers to see what is happening with you and your company. If your company isn't changing - do you want your viewers to think that you are not "changing" with the ways (regarding technology, etc.)? That you are a stagnant company? That you don't have time?
We at Graphik Solutions stand by our belief that websites should be completely overhauled with a new look (not new content) every 1-2 years depending upon your target audience and how much your company has grown. We do no suggest however, redoing all of the website content, as that is very time consuming and tedious. Just the colors, the background, some pictures, etc. because it keeps your website looking new, clean and fresh.
DotNetNuke content management systems are the perfect way to have a website that you can change the look of very easily without deleting or losing your current content. You can find out more information about these websites HERE.
Add New Content
Constantly add new content to let the viewer know that you are always changing, growing and accommodating the new technical wave. Viewers with a reason, will keep coming back to your page for information - should you provide it. Adding content is an easy way to keep upgrading and growing your company's website.
A good example would be an FAQs section. It is constantly growing, and you always have content to add to it. When you finally have all your questions and answers up there, you will have an extensive database of information for your viewers to read and search.
Bounce Rate
Google describes a Bounce Rate as the percentage of single-page visits (i.e. visits in which the person has left your site from the entrance page).
Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors.
You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
By keeping an eye on your Bounce Rate you can see any increase or decrease of the quality of the content on those pages and whether it is time to refresh your look and/or content.
How To Keep Viewers Coming Back
On the world wide web, with so much for everyone to see, you would like to try to keep people on your site by finding the information they desire to seek. However, if your website always looks the same month after month and year after year, viewers get the idea that they have seen everything on it all already - even if you are constantly adding new content.
Changing your homepage
The easiest way to let viewers know that you have something new to show them - is to put a link or a visual stimulus on your homepage. It could be as simple as adding a different graphic, different text, a new link to a different page, a photo gallery, a flash object, etc.
Therefore, our recommendation would be to change your homepage every 1-2 months, depending upon the new content that you add to your webpage. Remember, changing your homepage is much more simple than changing the entire look of your website.
Revamping The Look Of Your Site
A basic rule of thumb is to consider that you want viewers to see what is happening with you and your company. If your company isn't changing - do you want your viewers to think that you are not "changing" with the ways (regarding technology, etc.)? That you are a stagnant company? That you don't have time?
We at Graphik Solutions stand by our belief that websites should be completely overhauled with a new look (not new content) every 1-2 years depending upon your target audience and how much your company has grown. We do no suggest however, redoing all of the website content, as that is very time consuming and tedious. Just the colors, the background, some pictures, etc. because it keeps your website looking new, clean and fresh.
DotNetNuke content management systems are the perfect way to have a website that you can change the look of very easily without deleting or losing your current content. You can find out more information about these websites HERE.
Add New Content
Constantly add new content to let the viewer know that you are always changing, growing and accommodating the new technical wave. Viewers with a reason, will keep coming back to your page for information - should you provide it. Adding content is an easy way to keep upgrading and growing your company's website.
A good example would be an FAQs section. It is constantly growing, and you always have content to add to it. When you finally have all your questions and answers up there, you will have an extensive database of information for your viewers to read and search.
Bounce Rate
Google describes a Bounce Rate as the percentage of single-page visits (i.e. visits in which the person has left your site from the entrance page).
Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors.
You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
By keeping an eye on your Bounce Rate you can see any increase or decrease of the quality of the content on those pages and whether it is time to refresh your look and/or content.